About Us

Fruitta is one of Perth's leading designer labels boutique.

Located on the prestigious Napolean Street, Cottesloe, Fruitta offers an exquisite range of Australian, Italian, New Zealand and other imported women's clothing labels.

Fruitta has been catering to the exacting standards of Perth's style focused women for over 20 years, with a focus on quality, design and assisting women to build unique looks that meet their personal style, lifestyle and fit.

We recently launched a new VIP club so Picnic, hobbs and fruitta VIPs now receive more valuable benefits & rewards than ever before.

To access the exclusive VIP Club offers and rewards*, simply subscribe to our Enewsletter or sign up in store. It's FREE!

Some of the valuable benefits available include:

A new Loyalty Program that rewards you as you shop.

VIP Days where you can access exclusive discounts store wide.

Shop & Style events where superstar VIPs can be styled, pampered and spoilt with special offers.

Family and Friend Offers that you can share with your nearest & dearest.

Secret Sales so you can acccess flash offers not available to the general public and much more...

Subscribe to the enewsletter now and enjoy the benefits of the fruitta VIP Club!

* VIP Club terms and conditions can be downloaded on pdf by clicking the pdf icon to the right.